At first, we only see Sally from the back. From this angle, she looks totally average. When she turns around, we get a small shock: She’s a Franken-doll with no confidence. 

In this short amount of time, we get a sense of what she looks like as well as how she sounds and carries herself — all of which make us care about her. And it’s done with very little text. 

This is really just a plug for you to watch our chat with Caroline Thompson where we discuss this very description.