On August 4, we partnered with Business of Creating for an interactive panel and Q&A with seasoned entertainment professionals to learn about short-form content: What is it and how do you create it? Hundreds of millions of dollars are spent creating content specifically for mobile phones that consumers watch exclusively on mobile devices.

Topics will include: What types of short-form platforms exist? For whom can you create content? What is unique about short form platforms from 3 perspectives: Content Creators, Advertisers, and Audiences? How do you write, produce and pitch to short-form platforms like TikTok, Quibi, YouTube? How do you market your projects both to and on short-form platforms?

Panelists:

Catherine Halaby - Entertainment Content Partnerships Lead, TikTok
Dan Heale - CEO, Way To Blue
Jeffrey Wisenbaugh - Head of Content, Instagram
Michael Fisk - Studio Marketing Exec. and Owner of InterMark Strategy & Consulting

Moderated by Jennifer Mangan, Writer/Producer, Beautiful Day Productions

Watch above or listen to the audio-only version below!